Client: Britney Spears
Role: Creative Director + Graphic Designer
In celebration of the 25th anniversary of Britney Spears' record-breaking debut album, "...Baby One More Time", I had the privilege of serving as the creative director and designer for an exclusive capsule collection. This collection was launched on Britney's official webstore and promoted across her social media channels to commemorate this significant milestone.
Drawing inspiration from the iconic schoolgirl aesthetic of the "...Baby One More Time" music video, I conceptualized a range of apparel that resonates with both nostalgia and contemporary fashion. The collection features a limited edition letterman jacket, embodying the classic varsity style, alongside crop tanks emblazoned with phrases like "Give Me a Sign" and "My Loneliness," directly referencing lyrics from the hit song. To cater to diverse preferences and ensure accessibility, the collection includes vintage-inspired t-shirts, hoodies, athletic shorts, and a matching sweatpants and sweater set, all designed with scalable pricing to offer something for every fan.
