Client: Britney Spears
Role: Creative Director + Graphic Designer

Collaborating with Britney Spears has been an incredible highlight in my career — The “Legendary Quotes” project was about showcasing Britney’s resilience and journey for independence. It’s a narrative that resonates deeply with her queer fans because many of us have experienced uphill battles, faced adversity, and found strength on the other side, just like Britney. Growing up with her, we’ve witnessed her journey to independence, and all we want now is to see her exist and thrive on her own terms. It’s a story of strength, solidarity, and the shared dream for a better future.

As the creative lead on this project, launched alongside Britney Spears’ highly anticipated book, The Woman In Me, I conceptualized and pitched a capsule collection of 15 designs celebrating her most iconic and empowering quotes. Collaborating closely with Britney’s team, we refined the selection to 6 standout designs and another 3 from her merch company, which debuted on her official website and were showcased across all her social media platforms, engaging millions of fans worldwide.