Client: VAM Studio
Role: Graphic Designer
For the VAM Studio digital series Damaged Goods, I created a bold, psychedelic-inspired title design that reflects the show's chaotic energy and themes of identity, loss, and personal reinvention. Damaged Goods follows four messy Chicago roommates navigating total self-identity crises, pushing them onto unpredictable, individual paths. The bold, in-your-face typography sets the tone for the series’ dark humor and raw, unfiltered storytelling.
Drawing inspiration from typographer Tom Kan and the iconic titles of Enter the Void, this title sequence features alternative and pop-culture-driven typography infused with trippy, neon-soaked aesthetics. The lettering is distorted and high-impact, conjuring a drug-laced, hallucinatory feel that mirrors the unpredictable energy of the show's multiple protagonists.
In addition to the title design, I created a series of personalized social media graphics for Damaged Goods teaser and launch, introducing each character and injecting their unique personalities. These graphics fused digital and analog elements, blending collage techniques, scanned items, layered textures, and handcrafted typography to create an aesthetic that felt both raw and meticulously curated.
This project was recognized with multiple award nominations, earning spots as an Official Nominee for: Best Digital Series – Webby Awards 2020, Best Indie Series – Streamy Awards 2020, & Best Digital Series – Queerties Awards 2020