Client: Shea Couleé
Role: Producer + Editor

For Shea Couleé’s music video Material, I played a dual role in both production and post-production, ensuring a seamless transition from concept to final edit. The video, which premiered exclusively with Paper Magazine, is a high-glam, high-energy visual celebrating fashion, luxury, and empowerment.

As Producer and Art Director, I was deeply involved in the pre-production and on-set execution, including location scouting, art direction, and on-set supervision across a three-day shoot. My role required ensuring every shot was camera-perfect, meeting tight daily filming deadlines, and balancing an intricate production schedule that coincided with Shea’s tour visuals shoot and an editorial photoshoot.

In post-production, I took control of the editing process, selecting and refining footage with Shea to create a visually dynamic final cut. I added VHS textures, custom transition effects, and precise color grading to enhance the video’s nostalgic yet futuristic aesthetic. Additionally, I meticulously synced slowed-down and sped-up footage to maintain perfect frame rate continuity.

With its in-your-face visuals, Material is a testament to my ability to manage large-scale productions, produce compelling visuals, and seamlessly execute high-level editing work — blending both creative vision and technical precision.