Client: Shea Couleé presents The Love Ball
Role: Producer, Visual Director + Art Director
The Love Ball Tour was a high-profile, sold-out live production featuring six of the most celebrated names in drag: Shea Couleé, Monet X Change, Jaida Essence Hall, Lala Ri, Tayce, and Luxx London Noir. Spanning Chicago, Atlanta, NYC, and LA, the show required a seamless fusion of live event production, visual storytelling, and brand identity, all executed under high-pressure conditions. As Producer, Visual Director, and Art Director, I played a critical, multi-faceted role in both the creative and logistical success of the tour.
As Producer, I was deeply involved in the full-scale execution of the tour, ensuring that every moving part — from pre-production planning to post-show wrap-ups — ran smoothly. I oversaw all major logistics, including budget management, performer and crew travel arrangements, accommodations, and logistics for rehearsals. The responsibility extended to coordinating venue operations, ensuring seamless load-ins, soundchecks, run-of-show, and post-show load-outs in each city. Given the high-energy and fast-paced nature of a multi-city live production, flexibility and problem-solving were crucial. Alongside Team Couleé, I navigated last-minute changes, technical constraints, and artist needs, ensuring a flawless execution in high-pressure environments.
As Visual Director, I was responsible for helping to craft the entire visual landscape of the two-hour show. Every performance required a unique visual identity, carefully designed to be bold and captivating while remaining non-intrusive as well as complimenting each headliners outfits. I developed and programmed the opening, transitions, intermission, and closing visuals, ensuring a seamless flow between all performances. Beyond creation, I took full control of the technical execution, testing, programming, and running all visuals live in real-time during each sold-out show. Additionally, I designed custom streaming videos for Patreon-exclusive content, expanding the reach of the production beyond the stage. Managing both the creative development and live execution of these visuals under high-pressure conditions required a blend of vision, expertise, and timing.
As Art Director, I worked with Shea to develop the official key art and branding for the tour. This branding extended beyond just promotional materials — it set the visual tone for the entire production, reinforcing the strong and cohesive identity that Team Couleé has become known for. I designed all promotional materials for social media, day-of-show documents, and marketing visuals, ensuring consistency across platforms. Every visual was carefully crafted to elevate the tour’s brand presence, making it recognizable and visually impactful both online and in the physical production space as well as enticing to sponsors.
The Love Ball Tour was a massive success, selling out in every city and delivering a visually-arresting, tightly executed production. My work across production, visual design, and branding ensured that every aspect of the tour — from logistics to creative direction — was executed at it’s highest level. This project demonstrated my ability to lead under pressure, manage large-scale event logistics, and deliver bold, high-impact creative work across multiple disciplines.
photos by Sophie Harris Photography
